Your Nonprofit Healthcare Organization needs a written social media policy. And Twitter is a great place to start.
Twitter works well for a lot of NPHOs (American Red Cross, The British Heart Foundation) as a channel to engage and educate. But how does an organization start using Twitter? Well, it starts from within: you, your team, and your charter.
Put some real thought into what you’d like to build with Twitter, then draft a charter for how you’ll accomplish that vision. A Twitter charter serves as a reference document for what the account is (and is not), why the account exists and how you will know if the account is successful. There are eight components to a successful charter: mission, goals, roles, metrics, schedule, content, follow strategy and paid media.
Share your charter across your company so that everyone is on the same page. You may also want to further educate your team via a webinar, meeting or conference call. Consider these questions when educating and evangelizing across your organization:
- What are the benefits of using Twitter and how do you make these clear to employees?
- Who should educate your organization about Twitter?
- What is the best setting and context for delivering the information?
- How often do you need to update your team on new Twitter strategies and tactics?
The presence of your charter combined with your company’s social media policy will provide a strong framework for employees. Involve and encourage your colleagues to try new things and brainstorm strategies that can help reach (and exceed) your goals on Twitter.
Get your team on the same page and you’ll feel much more confident about the way your Twitter operates.
Download our Social Media & Nonprofit Healthcare Organizations eBook and better understand how to implement social media within the framework of your organization.