Truth is, you are as important as your mission.
It’s what sets you apart from others and what drives your passion. If your mission isn’t bring your patients, employees and community together, it’s not living up to its potential.
One of the reasons people stay loyal to certain brands is because they see their same values reflected back at them. Think about it. You don’t support an organization you don’t agree with, right? So, how did you form that opinion? Chances are you figured out along the way that you had a lot in common.
A great way to spread the word about your values is to find an organization in your community that you see eye-to-eye with and partner with them. Remember, your employees are also members of the community, so involve them in the process, ask them who to partner with and always look for suggestions.
Involving your staff in decisions like this will help make them feel included, while also promoting ownership in the endeavor. Keep in mind though, the more people you have involved, means more opinions as well, and this can be tricky. So make sure you have a plan in place to make sure you stay on track.
Online surveys and polls are a great place to start. It not only provides you will all sorts of useful information, but it also helps create buy-in from those you aim to serve.
You might also consider an outing where you can get your people and their families together outside of normal working hours, giving them a chance to do something active in the name of your mission. Incentives like free lunch is something easy you can do to rally the troops on a Saturday or Sunday afternoon.
In doing so, you’re not only accomplishing something toward your mission, you’re also bringing people together. Uniting the needs of the community with your staff and their families can be a powerful resource for building your brand.