When it comes to fundraising, you can’t really do it without your Board.
Most Boards appoint or elect a Fundraising Chair, but you need the collective efforts of all your key leaders to reach every potential donor. So how do you turn every Board Member into a Fundraising Chair?
First let’s go back to the beginning. Why does anyone join a board? In our experience, we’ve learned Board Members become Board Members for three reasons:
- To effect change in a cause they feel personally invested in
- Because they were asked by someone else to join
- To fulfill a self-serving agenda
That’s the reality. Not everyone is there to change the world. But that’s okay because everyone the motives become irrelevant if people are working together for the greater good. So now that you know everyone is human and might not have fundraising as their number one priority, you should approach each leader with that in mind. So here are a few tips for Using Your Board to Fundraise Better:
1. Give Everyone Rolls
Frankly, most Board Members have no idea what they should be doing at any given time. That’s not an insult, it’s just the reality that comes from having a group of volunteers with abstract day-to-day rolls. So create a clause in everyone’s description that calls for direct fundraising efforts with weekly and monthly check-ins to keep everyone accountable.
2. Earn Trust
As your trusted Board, they should be privilege to internal operations like goals and outcomes. Let them know the true state of things and they’ll be more inclined to help fundraise. Also, being transparent helps establish trust both ways. They’ll feel like they’re part of a special inner circle and you’ll feel like an honest leader.
3. Maintain Ongoing Goals
Make no mistake, fundraising isn’t an annual event. It’s an every day task. So it’s your responsibility to keep your Board accurately informed and focused on completing consecutive goals. Set goals, keep your deadlines, and reward your people for meeting their goals.
4. Encourage Innovation
Fundraising is basically a sales pitch to get donors to write checks. And a basic fundamental of sales is to believe in what you’re selling. Your Board needs to understand why they’re with you and why others should join you. More than that, each Board Member is going to sell with his or her own brand of personality and finesse. So encourage your people to attract donor support off-script, using their personal energy to make an impression.
Your board and your staff need to truly believe in what you’re doing and disseminate information in a way that communicates compelling mission. Because the success of your organization depends on buy-in from the public, but you can’t establish that without buy-in from within.
And if you’re looking to learn how to use psychographics for branding for your Healthcare Organization, register here for our next FREE, 30-minute branding webinar.
Download our Establishing Board Harmony In Your Nonprofit Healthcare Organization eBook and learn more about how a few simple shifts in thought and structure can make all the difference in your board.