6 Tips on Harnessing the Power of Your SEO
If you want people to find you on the web, your healthcare website content not only has to be on point but also optimized for findability. It doesn’t matter if your healthcare organization is putting out amazing content, if no one can find it.
Your team needs to undergo a real Search Engine Optimization (SEO) plan and put actual time into implementing it. SEO is the process of inserting the right keywords into your site so that search engines like Google can rank you higher. The point is to make your non-profit healthcare organization’s website easier to find so that the people who are looking for you don’t have to dig and dig.
1. The Rankings
Google tries to give the user what it thinks they are looking for. Google needs to know what your site is to know if it might be what the user is trying to find. The higher you rank for relevant terms the better because people find you quicker.
Chances are you’re not the only healthcare organization in town, which means you’ve got to stand out any way you can. And SEO is a strategic method that enhances your content in a way that works from the inside out.
2. The Right Platform
You need to start with the right site platform. Your SEO strategy starts with the right website. Fresh, continuously updated content is always good for SEO because it makes the website more robust and provides more of an opportunity to inject keywords here and there.
Content Management Platforms like WordPress make fresh content easy to disseminate and have backends that are optimized for search. Plus, you can add SEO widgets that make every page and post checkable against SEO requirements.
3. Write for Your Message
When you take your SEO more seriously, you take your writing more seriously. By writing original, quality content, you’ll demonstrate expertise, and gain rankings in the search engine.
But more importantly, this is your opportunity to TAKE BACK CONTROL of your online reputation. Deliver genuine, honest messaging that positions you as an authority.
If Google sees you’ve got a decent healthcare-centric blog, meaning one that’s well trafficked and shared, it essentially sees you as an expert or an authority. To Google, you’re clearly trusted on this topic, so the search engine boosts your ranking.
Writing relevant, interesting, shareable blog posts can be very good for SEO. A strong SEO strategy will ensure that prospective consumers find your website and receive your message as you intended it.
5. Come at It from All Angles
Your SEO plan should account for how search engines work, what is being searched and search terms/keywords based on the target audiences. The main components of a true SEO strategy are: keyword research, competition analysis, link-bait, optimization on the backend of the website, page speed, mobile usability, authority stacking through link building, analytics/plugins, directory of online listings, and more.
6. Keywords and Meta Descriptions
The keyword for a page should be what the page is about. Use it once or twice in the copy, in the meta description, and in the title.
Meta descriptions are for human consumption, and Google doesn’t really read them to determine ranking. They are the little one or two sentences of text you see below a site title in search results and they’re pretty much meant to get the person to click on the page.
When you become more visible, you have the potential to attract new patients. And the higher rank is vital because very few people ever click past page 3 in search results. Don’t make your consumers dig for you!