If you want people to find you on the web, your website content has to be optimized for findability.
That means undergoing a real Search Engine Optimization (SEO) plan and putting actual time into implementing it. SEO is the process of inserting the right keywords into your site so that search engines like Google can rank you higher. The point is to make your website easier to find so that the people who are looking for you don’t have to dig and dig. And if you’re a healthcare provider, chances are you’re not the only one in town, which means you’ve got to stand out any way you can. And SEO is a strategic method that enhances your content in way that works from the inside out.
As a healthcare organization, your SEO goals are:
1. Outrank the competition
2. Increase awareness among patients.
So how does that work?
Choose the Right Site Platform
Your SEO strategy starts with the right website. Fresh, continuously updated content is always good for SEO because it makes the website more robust and provides more of an opportunity to inject key words here and there. Content Management Platforms like WordPress make fresh content easy to disseminate and have backend that are optimized for search. Plus, you can add SEO widgets that make every page and post checkable against SEO requirements.
Write For Your Message
When you take your SEO more seriously, you take your writing more seriously. By writing original, quality content, you’ll be demonstrate expertise, and gain rankings in the search engine. But more importantly, this is your opportunity to take back control of your online reputation. Deliver genuine, honest messaging that positions you as an authority. Because Yelp or some other review site might deliver a message about you that’s unflattering and it’s up to you to stand up for yourself. A strong SEO strategy will ensure that prospective patients find your website and receive your message as you intended it.
Come At It From All Angles
Your SEO plan should account for how search engines work, what is being searched and search terms/keywords based on the target audiences. The main components of a true SEO strategy are: keyword research, competition analysis, link-bait, optimization on the backend of the website, page speed, mobile usability, authority stacking through link building, analytics/plugins, directory of online listings, and more.
Understanding SEO for Healthcare is no different than any other industry. When you become more visible, you have the potential to attract new patients. And the higher rank is vital because very few people ever click past page 3 in search results. So don’t make your patients dig for you.