On January 1, 2014 the face of healthcare changed in this country.
From that point on, The Patient Protection and Affordable Care Act (PPACA) requires all Unites States citizens to have health insurance. Just that one part of the law alone means a great deal to the healthcare industry and your brand.
More people are shopping around for healthcare, the uninsured rate of American adults is down to less than 10 percent, an all-time low. This means, not only are people shopping around, they could be changing their plans to fit their needs. This is the perfect time for you to attract new consumers, and give loyal customers a reason to stay.
Take the opportunity to re-tune to your patients and potential patients. Think about what most people want from their healthcare provider; they want to feel valued, they want to know that their well-being is more important than any bottom line.
Remember, it’s confusing and even stressful to change health plans; find a way to make it simple for your consumers. Give them the facts so that they feel like they can make an informed decision. The way you craft your message is likely to have a large impact; they’ll recognize that you’re more invested in them.
The world is changing, the way we choose healthcare is changing, and you need to change with it. With a growing and inexperienced market, your strategy needs to reflect your mission. So set your sights on what’s most important; your patients.