No two people absorb information the same way. Consider the 4 Personalities of Readers in your marketing.
Nonprofit Healthcare Organizations are often speaking to different market segments with different messages, simultaneously. But the organization also needs to consider the basic reading/scanning habits of the individuals within each segment.
Here at RUSSO, we design our ads and websites with standard psychology profiles in mind. That’s because all marketing efforts should take the 4 Personalities of Readers into consideration and provide information/messaging that appeals to each one. Here’s an infographic we created to better illustrate the types of personalities and how to effectively reach them.
Want more knowledge? Download our Should Marketing Be The Focus of Your Nonprofit Healthcare Organization?eBook and understand the value of marketing in easy-to-understand terms.