Every Nonprofit Healthcare Organization has a story to tell. What you might not know is that harnessing the power of storytelling can completely change the way people think about you.
Let’ be honest: many NPHOs sprung from someone’s idea to do good. From there, a single individual found the support of others and grew his or her cause into a full-fledged organization. And whether that organization is a sprawling hospital system or a small fundraising group, it had to start somewhere. That’s a story people want to hear.
You’ve got stories all around you right now. Patients you’ve cared for or families you’ve touched. They’ve all got stories and now, you play a role in them. That’s special. And that deserves a place in your brand. Why? Because stories reach people.
NPHOs like charity: water have made storytelling a central part of their marketing efforts. They tell stories all day long on Facebook, Twitter, and Instagram, as well as on their blog, their website, and in their email marketing campaigns. charity: water even has an entire section of their site dedicated to stories from the field, where people who work for or collaborate with the organization tell stories about the experiences they’ve had delivering clean water to people in Rwanda, Uganda, Bangladesh, and more.
Check it out for yourself. It’s super engaging and compelling, and your NPHO can follow their lead.
This may come as a shock, but many educated, professional individuals don’t understand what an NPHO is, let alone the fact that thousands of them are operating across the nation. So basically, most nonprofits are fighting un uphill battle when it comes to getting the word out about who they are and what they do. But that’s all the more reason to take ownership of your nonprofit status and weave that into the fabric of your story.
Why are you an NPHO?
How does your mission shape the business you’ve become?
You might not think that little kernel of information is important, but people care about that kind of thing. It makes them feel good know know there are organizations like yours out there who are reinvesting in the community and operating with a moral compass.
Take ownership about the things that make you unique. Tell your company’s and your founder’s stories on the website, and tell stories of those you impact through testimonials and case studies. Use photos and video to compliment each narrative as much as possible. And keep in mind that not all stories need to be long-form. You can tell stories in just a sentence or two.
Bottom Line: Telling stories sets the tone for your marketing strategy. But most importantly, stories resonate and change opinions.
Download our No One Knows You’re A Nonprofit Healthcare Organization eBook and learn other ways to get the message out about your brand.