Being a small, local, community hospital comes with advantages that larger companies tend to overlook.
So why are many smaller local hospitals going unnoticed when it comes to customers? Some people will go out of their way to be treated at a larger facility based on the misguided belief there is better care at the bigger name.
The smaller, maybe nonprofit, organizations usually offer better individual care than most large teaching hospitals but you need to play to your strengthens. Being small and local are two big muscles to flex. Smaller organizations should be advertising the fact that they are local. There are many people who would rather spend locally and support their community instead of a large corporate organization.
Make an emotional connection with your area and potential customers. Make that emotion reflect in your advertising and marketing. Focus on your staff, they work and likely live in the community; did some of them graduate from the area, pointing that out could be an touchstone to a larger conversation about where people feel most comfortable receiving care.
Making a connection with your audience is one of the best ways to build your organization, and an excellent way to ensure repeat business.
And don’t forget to download our FREE eBook on how to prevent the issue of no one knowing you’re an NPHO.