Did you know that by 2020, the Millennial generation will make up 46% of the U.S. workforce?
While there’s no exact science to it, Millennials are the generation born from the early 1980’s to late 1990’s. Which means that most of them have been in charge of their own healthcare for a while now.
Millennials are a topic of conversation because of their distinct characteristics that make them harder to market to. Traditional marketing efforts, like television, won’t work effectively. Most Millennials don’t even have cable and rely solely on Netflix or Hulu for entertainment. So marketing dollars will be lost on TV ads.
Millennials are creative, driven, and authentic individuals who thrive on finding their place in the world, as they search for ways to make a difference. A good way to reach this demographic is to find an organization that parallels your mission. Partnerships will go a long way in reaching Millennials because they are passionate about seeing their community thrive.
You have to think about which Millennials you’re trying to target. You can’t think of them as all the same because the age group is anywhere from 20 to 36 years old. That’s the difference between a college sophomore and a business professional with children. So it’s safe to suggest those two don’t have the same hobbies or priorities.
And of course, with the age difference comes the booming industry that is social media and technology. With this, the possibilities are endless and it won’t leave you bankrupt. But you have to be strategic about what and where you post if you want to successful make an impact online. Hashtags are a great way for Millennials to connect and share their thoughts. So creating a campaign, with a clever hashtag, that parallels your mission is a great way for them to get involved in your brand.