Understanding generational marketing can be a bit tricky in today’s world, but it has never been more important than when it comes to branding and connecting with your audience on an emotional level.
For example, it would be wrong to try and combine Millennials with the up-and-coming Generation Z group. While similar, they each possess different motivators, wants and needs. In this case, it takes different approaches in order to make a connection.
Millennials are the young adults in the workforce while Generation Z is just entering college or starting their careers. Both generations thrive on individuality, but differ in how that individuality is expressed.
Millennials are creative, driven, and authentic individuals who thrive on finding their place in the world, as they search for ways to make a difference. A good way to reach this demographic is to find a cause that parallels your mission; get involved in a creative way that piques their interest and sparks engagement.
Generation Z adds their own brand of individualism to the mix. Their lives are completely intermixed with technology, having no recollection of life before technology. Social media is typically the best way to reach them, understanding that immediate gratification is always their driving force.
The key to really connecting with these two unique groups is to ditch the ‘stuffy-shirt’ mentality and let them see the fun, creative, philanthropic version of your organization. Come up with a clever hashtag or a Snapchat Geofilter and give them a reason to jump in the conversation. They will feel a sense of familiarity with you and be more inclined to not only remember you, but share what they have learned with their friends.