Being connected to a social network is essential for your healthcare organization, but far too often it is considered to be more of a chore than a helpful tool.
Fortunately, each social media channel has a unique personality that can be used to your advantage or opted out of if it doesn’t suit your brand. The key is to discover these personalities, explore what they have to offer, and then decide which one is right for you.
More and more, Facebook is becoming the first place people go to find out more information about you. Their layout is easy to update, navigate and acquire your contact information without having to dig too deep. And with just about every age group having a presence on Facebook, it’s a lot easier to communicate with them, where they already are.
Twitter has changed a lot over the years in that it’s becoming a more reserved, concise social media channel. It forces you to be short and sweet because you can’t use more than 140 characters – and sometimes that’s a good thing. It’s also a great way to connect with other business professionals through common interest.
Instagram provides a great opportunity to show how creative you are. It’s strictly photos, which makes showing off your identity, facility and your staff a lot easier. It’s also a great place to show different events you’re hosting as well, such as a ribbon cutting ceremony, forums, and other internal or external happenings.
One of the best, and worst, things about social media is that anything you post is out there for the world to see. With that type of exposure, you may have to deal with the occasional bad review, but that is easily managed with an appropriate and timely response. Often, it’s as easy as letting them know they were heard.
So, which channel is right for you and your organization? Chances are it’s at least one, if not all of the ones listed here. In the end though, its comes down to knowing who your audience is first, then making sure you are communicating with them, where they live online.