Nonprofit Healthcare Branding
One thoughtful ad campaign can make a huge impression. One of my favorite NPHO case studies is of our big healthcare system down here in South Louisiana. Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility … [Continue reading]
Learn how to position you and your organization as true leaders with this blog post and eBook. Thought Leadership sounds like a buzzword that four back-to-back speakers at a conference might throw around and expect you to follow. It might as well … [Continue reading]
Board dysfunction is common and dangerous among most NPOs and NPHOs. But a balanced board can effectively lead in times of change or hardship. So how does a board go from broken to unstoppable? Board Members become Board Members for three … [Continue reading]
I’ll cut to the chase. Your stakeholders are not only important to your brand. They are your brand. Let’s first identify your stakeholders. They are: Board Members, employees, volunteers, patients, donors, your community, and members of the media. … [Continue reading]
PR for Nonprofit Healthcare Organizations has changed. And so should your approach. Since the beginning of time, the approach to writing a press release or a media pitch has been: just the facts and no superlatives. It was all about giving the … [Continue reading]
The answer is yes. But work to enhance it. If a doctor is thinking about rebranding his practice, I always recommend that he/she spend some time reading the online reviews of their practice. It might not always be pleasant, but at least now we know … [Continue reading]
You might not think traditions matter, but they're the difference between a happy workplace and something else. What, if any, unique traditions does your NPHO have? Do you run any big fundraising events? Do you send out gifts during the … [Continue reading]
Navigating the waters of doctors and patients on social media is choppy. But why is that? Engagement between a doctor and patient is important to treatment, but [frankly] any social encounter has the potential to cross the line. I know that’s a … [Continue reading]
Every Nonprofit Healthcare Organization has a story to tell. What you might not know is that harnessing the power of storytelling can completely change the way people think about you. Let’ be honest: many NPHOs sprung from someone’s idea to do good. … [Continue reading]
Attract like-minded fans to your brand by getting them to rally around your nonprofit. Nonprofit Healthcare Organizations, by nature, are tribal. You have your logo, you have your team, and you have your mission. You’re segmented and you’re happy … [Continue reading]