Pinpoint For Health

Nonprofit Healthcare Branding

BRANDING FOR THE GREATER GOOD

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The Lafayette General Case Study

October 2, 2014 By Jaci Leave a Comment

The Lafayette General Case Study

One thoughtful ad campaign can make a huge impression. One of my favorite NPHO case studies is of our big healthcare system down here in South Louisiana. Lafayette General Medical Center is a nonprofit, community-based, 353-staffed-bed facility … [Continue reading]

Filed Under: Campaigns, Marketing, Physicians, Stories, Uncategorized

Being A Thought Leader For Your Nonprofit Healthcare Organization

October 2, 2014 By Jaci Leave a Comment

Being A Thought Leader For Your Nonprofit Healthcare Organization

Learn how to position you and your organization as true leaders with this blog post and eBook. Thought Leadership sounds like a buzzword that four back-to-back speakers at a conference might throw around and expect you to follow. It might as well … [Continue reading]

Filed Under: Differentiation, Online Reputation, Physicians, Tradition, Uncategorized

Establishing Board Harmony In Your Nonprofit Healthcare Organization

October 2, 2014 By Jaci Leave a Comment

Establishing Board Harmony In Your Nonprofit Healthcare Organization

Board dysfunction is common and dangerous among most NPOs and NPHOs. But a balanced board can effectively lead in times of change or hardship. So how does a board go from broken to unstoppable? Board Members become Board Members for three … [Continue reading]

Filed Under: Culture, Internal Issues, Partnerships, Team, Uncategorized

How Important Are Stakeholders To Your Nonprofit Healthcare Organization’s Brand?

October 2, 2014 By Jaci Leave a Comment

How Important Are Stakeholders To Your Nonprofit Healthcare Organization’s Brand?

I’ll cut to the chase. Your stakeholders are not only important to your brand. They are your brand. Let’s first identify your stakeholders. They are: Board Members, employees, volunteers, patients, donors, your community, and members of the media. … [Continue reading]

Filed Under: Audience Engagement, Culture, Internal Issues, Messaging, Partnerships, Team, Trust, Uncategorized

A Better Approach to PR for Nonprofit Healthcare Organizations

September 29, 2014 By Jaci Leave a Comment

A Better Approach to PR

PR for Nonprofit Healthcare Organizations has changed. And so should your approach. Since the beginning of time, the approach to writing a press release or a media pitch has been: just the facts and no superlatives. It was all about giving the … [Continue reading]

Filed Under: Audience Engagement, Messaging, Public Relations, Uncategorized Tagged With: Public Relations

Should Physicians Working for Nonprofit Healthcare Organizations Worry About Their Online Reputation?

September 16, 2014 By Jaci Leave a Comment

A Better Approach to PR for Nonprofit Healthcare Organizations

The answer is yes. But work to enhance it. If a doctor is thinking about rebranding his practice, I always recommend that he/she spend some time reading the online reviews of their practice. It might not always be pleasant, but at least now we know … [Continue reading]

Filed Under: Internal Issues, Nonprofit Hospitals, Online Reputation, Physicians, Social Media, Uncategorized

Establishing Traditions for Your Nonprofit Healthcare Organization

September 16, 2014 By Jaci Leave a Comment

Establishing Traditions for Your Nonprofit Healthcare Organization

You might not think traditions matter, but they're the difference between a happy workplace and something else. What, if any, unique traditions does your NPHO have? Do you run any big fundraising events? Do you send out gifts during the … [Continue reading]

Filed Under: Business, Culture, Internal Issues, Team, Tradition, Trust, Uncategorized

Should Doctors Follow Their Patients on Social Media?

September 16, 2014 By Jaci Leave a Comment

Should Doctors Follow Their Patients on Social Media?

Navigating the waters of doctors and patients on social media is choppy. But why is that? Engagement between a doctor and patient is important to treatment, but [frankly] any social encounter has the potential to cross the line. I know that’s a … [Continue reading]

Filed Under: Patient Experience, Physicians, Trust, Uncategorized

Tell Your Story And People Will Listen

September 8, 2014 By Jaci Leave a Comment

harnessing the power of storytelling

Every Nonprofit Healthcare Organization has a story to tell. What you might not know is that harnessing the power of storytelling can completely change the way people think about you. Let’ be honest: many NPHOs sprung from someone’s idea to do good. … [Continue reading]

Filed Under: Audience Engagement, Content, Tradition, Uncategorized

How Do You Get People To Rally Around Your Nonprofit Healthcare Organization?

September 8, 2014 By Jaci 1 Comment

How Do You Get People To Rally Around Your Nonprofit Healthcare Organization?

Attract like-minded fans to your brand by getting them to rally around your nonprofit. Nonprofit Healthcare Organizations, by nature, are tribal. You have your logo, you have your team, and you have your mission. You’re segmented and you’re happy … [Continue reading]

Filed Under: Audience Engagement, Business, Online Reputation, Stories, Team, Uncategorized

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ABOUT PINPOINT FOR HEALTH

Pinpoint For Health is about how branding your Nonprofit Healthcare Organization can increase awareness, loyalty, and action. Here, you’ll find tons of original content that will teach you how to keep your organization relevant and emotionally significant to your audience. My name is Jaci Russo and I’ll help you better understand healthcare branding here at Pinpoint For Health.

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