Every year it seems like there’s new trends to help you market yourself better.
It’s easy to get sucked into the digital world, but sometimes it’s time to get back to basics.
Don’t underestimate the value of those ‘outdated’ ways. Your patients appreciate your strategic status updates and online content, but sometimes relationships are strengthened by good ol’ fashioned practices.
Sure, you can financially donate online now, but the only way you’re going to strengthen your relationship with your community is to get out there and get your hands dirty. Get some staff members willing to volunteer a few hours on their Saturday and get involved in a cause your community cares about. Maybe consider making your non-profit’s healthcare center an in-person drop-off site in times of crisis.
Your patients are your strongest advocates. When they have a great experience with you, they WILL tell others. However, that works for bad experiences as well. Even more of a reason to step up your patient-satisfaction game. Talk to them about their experiences with you, don’t just email an online survey, an in-person conversation can make a huge difference.
Don’t turn your nose up at this technique. This is still one of the best ways to reach people in your community because, well, it’s only heard by people in your community. Radio still feels hyper-local because it is. You might be surprised how valuable reaching that target market can be, and how easy it is on the budget.
We’ve gotten so sucked into the world of email and social media that we can often lose our personal touch. Things like hand written notes, get well cards, and birthday cards to patients can go a long way in making that one-time patient an active patient.
Technology is great for so many things, and it really does have its own way of making your life easier and more efficient. Use that time saved to focus on keeping your healthcare organization personable and community-driven.