The New Year is upon us, it’s time to renew, reflect, and perhaps make a resolution or two.
It’s also the time to take stock of your healthcare brand; how has it succeeded and what challenges still remain?
With the New Year comes many chances to improve the branding of your organization. Think about how you’re marketing your brand and ask yourself if those practices and strategies made a difference in 2015. If not, don’t let 2016 be a repeat performance.
2016 is already a buzz with a tele-health focus. We will talk more about tele-health in next week’s blog but it’s safe to say that technology will continue to be a major presence in healthcare and our everyday lives. Millennials aren’t the only ones with a computer in their hand, all generations are using technology day to day and they all need guidance in the area of healthcare.
Another thing to consider going into the New Year is your return on investment, or your ROI. With more healthcare marketing on the internet, it’s a good idea to examine the ROI of your social media to make sure that your efforts are continuously successful.
In the coming year, Pinpoint for Health will be examining topics like marketing campaigns, the Affordable Care Act, marketing to Millennials and other cutting edge issues in the world of healthcare marketing. We want you to feel prepared for the year ahead; let’s make the right moves that will put your healthcare brand at the top of its game.