Medical tourism is taking off, most of the time it means traveling abroad to gain better, or cheaper, healthcare.
But what about on a regional level? What about people traveling across state lines in search of better care?
Many people travel a significant amount to receive care from clinics all across the United States. But just because they brand themselves as the best doesn’t mean they are the best. You should be working to keep your patients happy, healthy and home. Sometimes the best care really is just around the corner.
The best example of this is Ochsner Health Systems. They are the largest nonprofit health system in Louisiana with many well-regarded physicians and over 90 medical specialties. But sometimes theses local experts get overlooked by clinics like Mayo and John’s Hopkins.
The best way to combat this issue is to take note from your competitors. They’re highlighting their doctors and their track record and that’s exactly what you should be doing as well. What makes you different from them? For Ochsner, it’s the culture in their community of New Orleans that sets them apart from others. By hosting fundraising events that play off of Carnival season and the New Orleans Saints, they are able to raise big money and heighten their sense of community.
Brand awareness is the only way to stop medical tourism from having an impact on your organization. People choose clinics like Mayo and Hopkins because they’re familiar with them. Make the people of your community familiar with you by sharing your success and finding common ground.
Competition in your region, or even just inside the U.S. isn’t your only concern when it comes to medical tourism. Last week we discussed how international medical tourism impacts your healthcare organization. If you missed it, you can read it here.