It may sound trendy, but live streaming video has made quite an impact this year. It’s on track to change the way patients, and potential patients, view your healthcare organization in the future.
Video content is one tool that really gained momentum this past year, and it will only pick up more speed as people learn how diverse its use can be. Live streaming has the ability to show your humanistic side, which will go a long way in creating common ground with potential patients. It also lets you show your organization in action and show off any new additions you may have acquired to prove you’re always moving forward. While some of these platforms that offer live streaming seem trendy, live video itself seems to be standing the test of time.
Facebook recently introduced Facebook Live and with the roll-out, made clear that they think it’s the future of social media. Before that, the Periscope app was solely dedicated to live streaming video. The single use platform lost its lost credibility and left most Millennials saying, ‘what’s periscope?’ BUT, Periscope belongs to Twitter, so it may never completely vanish.
Along with Facebook adapting to the live streaming phenomenon, SnapChat has taken on a strong following of its own mostly with the 25 and younger crowd. And YouTube, who also introduced live streaming earlier this year, also has an entire community of its own full of dedicated subscribers and watchers.
As someone trying to get their healthcare organization noticed, it’s best to know all of the options available to you when it comes to reaching your audience and making an impact. Live video streaming is another tool for your marketing arsenal.