With Thanksgiving behind us, we are closing in on everyone’s favorite holiday of the year.
The festive season lends itself to caring, creating and even campaigning; a holiday campaign for your Healthcare brand. As a healthcare organization, now is a great time to make your brand feel more expressive and human.
Large Holiday Campaign
A great example of a successful holiday campaign that you can add to your idea notebook is the St. Jude’s Children’s Research Hospital’s ‘Decorate Our Tree” campaign. St. Jude created an online campaign, with an interactive Christmas tree, where people could decorate their own digital ornament, with a personal message, for patients at St. Jude’s. Once the ornament was finished, participants were prompted to make a donation.
Online Holiday Campaign
If you don’t have the tools or resources to make that happen, you can create an email campaign for the holidays. This takes planning, so you’ll want to discuss some ideas about what to include in these series of emails. Maybe it’s ‘25 Days of Wellness’ or ‘12 Heart Healthy Holiday Treats.’ Either way, make it something you would be interested in reading.
If you have a regularly scheduled blog, make sure you do a special blog for the holidays. Consider getting a doctor to be a guest blogger, or include a patient testimonial that touches on an emotional level that people love to hear this time of year. The holidays are, after all, the season of miracles.
Social Media Holiday Campaign
If you do none of these, at the very least utilize your social media platforms. Is Santa coming to visit your patients? Perfect social media material. Are there carolers singing ‘Jingle Bells’ at your front door? Social media gold. Is there a grand tree decorated to the nines in your lobby? That’s what people want to see. The holidays are full of creative opportunities for you to post on Facebook, Twitter and Instagram.
This is the one time a year that you can use holiday campaign opportunities like these to show the more humanistic side of your organization. This is what patients, and potential patients, can relate to. And if they find some kind of commonality in you, they are more likely to choose you when the time comes.
And don’t forget to register for our next FREE Webinar on Preparing Your Brand for the New Year!