Professional conferences can be a great place to turn to when you feel like you’re in a rut, struggling with new ideas or in search of new connections. But before you decide on whether you should or shouldn’t, let’s talk it through.
The number one issue that most people have for not attending a healthcare conference or trade event, is cost. Yes, there are conferences out there that can cost more than your college education, but there are also some very affordable ones that won’t break the bank. Truth is, many conferences are free to attend, with some costing as little as $30. You can also apply to be a speaker at many of these conferences, giving you a chance to speak to a group of your peers and show them your passion for what you do.
In the end, it’s important to ask yourself, how much is one great idea or single contact worth? Keep that in mind when selling that idea to whoever is signing the checks – and, if that person happens to be you, remind yourself as well.
Needs and Focus
There are many conference out there that may fit your needs and focus. The important part is to do your research and figure out which one is right for you. A good place to start, is figuring out what conferences are coming up this year and what topic/specialty you would want to focus on. For example, Pinpoint for Health will be attending the Urgent Care Association of America Convention in Orlando Florida later this month. We chose this specific conference because we felt like the people attending have needs that we can meet.
Keep in mind, a lot of planning goes into these decisions, and costs can add up fast. But the potential to broaden your horizon and meet different people from all over that have the same passion as you is important when growing your brand. Making those connections is what will set you apart from others.