Millennials aren’t new on the scene but some are new to healthcare.
They are the 18 to 34 year-old working population, who are often underestimated, but shouldn’t be ignored. They live in a connected world and expect instant access to most new technology, they are also being hailed has one of the most creative generations, yet.
Just a few short years ago, a typical Millennial may not have had too many responsibilities, but as they age their needs change. They’re now responsible for their own health insurance and could be caring for aging parents. The Millennial world is always evolving and it’s important that healthcare brands know how reach them.
So how do you turn the heads of the generation that is always looking down at their phones? Social Media. That’s where most of this age group lives, so if you aren’t already, be present and active online. Remember, they are tech savvy and likely to trust peer reviews over an “authority figure” so something like this campaign for Lafayette General Medical Center is most likely to get their attention.
Healthcare reform is something that directly effects this generation, 34% are uninsured. The Health Care Reform is a topic we will talk more about in a few weeks; we need to start strategically marketing with them in mind and find ways to appeal to that demographic.
Millennials are young, tech-savvy, creative individuals but we need to start thinking of them as healthcare consumers, as well. They thrive through connection, so giving them sharable, informative content and the ability to take control of their well-being will turn them into consumers we can reach.