3 Best Plans To Help Your Healthcare Brand Move Forward
The year is just starting and it may be tough to see your entire marketing plan come into focus. That’s where evaluating your healthcare brand from 2016 could really help can health clear up the picture. The start of the year presents a great opportunity to learn what needs to be tweaked.
Here are the 3 best ways to evaluate the success of Your healthcare brand
- Patient Care Experience
Start here, what do your patients think of the care they’ve received? Search through online reviews, Google your organization’s name, and try to go a step further with surveys and patient care feedback. Don’t look at the outliers, one negative experience may not impact your healthcare brand, but multiple should raise red flags.
Return on investment should be a major concern when it comes to almost any organization’s decisions, nonprofit or otherwise. Check the money you spent on your 2016 marketing plan against the results. If you’re organized you should be able to measure the amount spent on each campaign, versus the amount of people that campaign brought through your doors.
- Competitor Response
This might be the most telling of all healthcare marketing plan indicators. If competing hospitals, clinics and other healthcare providers rush to copy of your efforts and marketing campaigns, the plan is working. If you notice no competitor reaction, then it may be time to innovate for 2017.
When taken together, these 3 methods of measurement will paint a clear picture of what’s working and what needs to be enhanced for 2017.