3 Tips for Making Emotional Connections Through Digital Storytelling
The entire point of your healthcare organization is to care for and about people, that’s why you’re here. But to let patients know you care, you have to make an emotional connection. That’s where advertising and marketing can play a huge role. You want to inform, persuade and influence, through digital storytelling. Digital storytelling means just that; you’re using your experiences to tell a story that will intrigue, inspire and invite people to get to know you and your brand. Everything from commercials, print ads or posts on social media can tell your story.
Let’s look at 3 ways you can make emotional connections through digital storytelling.
The Message: Messages that stick in people’s minds are humble, unanticipated, relatable, and make you feel a certain way. Learning how to elicit emotion shows off your brand’s human side. In the world of healthcare, real stories from former patients, doctors and the community will make a mark.
The Platform: Not every healthcare organization can afford TV airtime and the good news is now, you can produce digital storytelling across many platforms. You can keep things light or get sentimental. It’s up to you and usually a mix of both works well. Consider letting your audience peak behind the curtain to see how your organization always puts them first.
Your Story: Your patients will be interested to hear how your organization was created, whose vision you center yourself around and why the founders saw a need for it in the community. They can relate to your story because they have stories of their own.
Digital storytelling has aspects of drama, comedy, conflict and a resolution. We’ve seen the medical dramas on TV, and by no means is real life as dramatic as Grey’s Anatomy. But people like to see human interest pieces and they want to connect. Just make sure your organization gives them something to emotionally invest in.