Advertising is storytelling, and marketers are the storytellers.
You want to inform, persuade and influence. To do this, you have to understand your audience and the importance of emotion in your message. Making sure that the graphics, copy and headlines all work towards a common goal.
At Pinpoint for Health we believe that to develop successful communications you have to have a personal, emotional connection with your audience. Digital storytelling is a great example of how you can begin forming these emotional connections; using your past experiences to tell a story that will intrigue others through media. Such as commercials and ads you see on TV or posts on social media.
So how can you tap into storytelling mode and get people interested? Well, messages that stick in people’s minds are often humble, unanticipated, relatable and most importantly, leave you feeling some form of emotional response. When accomplished, your audience will be able to tap into your brand’s human side, a win on many levels.
Storytelling through social media provides your followers a chance to look behind the scenes and see how you operate. After all, you’re more than just a brand they trust, you are a group of people they trust!
Digital storytelling also allows you to share your story, giving you an opportunity to talk about how your organization was created, whose vision you centered yourself around and why the founders saw a need for it in the community.
While you may not have a Grey’s Anatomy plot line, chances are you have dozens of stories just waiting to be told. So consider sharing your story, and let your audience get to know you on a whole new level.