Let’s be honest, a hospital is the last place anyone wants to be during the holidays, regardless of how many lights are strung and how much garland lines the hallways.
But, that doesn’t mean you can’t go above and beyond to try and make the best of a bad situation. As a healthcare organization, it’s up to you to bring a smile when smiles are hard to come by. It’s also a good time to remind your patients why they chose your healthcare organization in the first place.
A great example is when ProMedica Toledo Children’s Hospital in Toledo, Ohio had the Toledo SWAT team repel down the side of the hospital dressed up as superheroes for Halloween. Kids and parents alike were blown away as they watched the team try and stop Professor Trickster from stealing all the city’s Halloween candy. To say the least, it was one Halloween those children would never forget, turning a potentially sad time into a memorable one.
Truth is, most Holidays revolve around family and food, and for those stuck in a hospital bed, it can be a downright miserable and depressing experience. It’s during these times that the mental side of healing should be addressed. Yes, the reality is that they are stuck in a hospital, but with some care and thought, you can make that experience just a little more bearable.
This is especially true for patients in long-term healthcare facilities that might not get to spend the holiday with their families at all. In these situations, it’s important to get to know them, as well as some of their traditions. Perhaps finding out what they would do if they were home would be helpful, bringing some of those comforts to them whenever possible. Do they celebrate Christmas, Hanukkah, Kwanzaa or something else entirely? By respecting and encouraging everyone’s traditions, you can make this a time for the entire team to learn about other cultures as well.
Remember that your patients are some of the best brand ambassadors you can ever have. Show them that you are invested in them personally and individually, and you’ll stand out among the masses.