Pinpoint For Health

Nonprofit Healthcare Branding

BRANDING FOR THE GREATER GOOD

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6 Things you Need to Know About Using the Facebook Algorithm

May 8, 2017 By Jaci Leave a Comment

6 Things you Need to Know About Using the Facebook Algorithm

Tips on How to Get the Most Healthcare Marketing out of the Facebook Algorithm It’s not magic, it’s not random, it’s science. Using Facebook to market your healthcare brand is like using any other tool in your arsenal. Back when the social media platform was strictly personal, it felt a little less intimidating. But now […]

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Filed Under: Social Media, Technology

Using Facebook’s Custom Audience Feature for your Healthcare Brand

April 10, 2017 By Jaci Leave a Comment

Using Facebook’s Custom Audience Feature for your Healthcare Brand

4 Ways to Increase Engagement with the Custom Audience Feature Facebook’s custom audience feature is the newest way to customize your audience. By now you probably realize that the number of Facebook fans your healthcare organization has is not nearly as important as how engaged those fans are with your content. Engagement is the bullseye […]

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Filed Under: Audience Engagement, Social Media

Your Healthcare App is a Marketing Tool

March 20, 2017 By Jaci Leave a Comment

Your Healthcare App is a Marketing Tool

The Top 3 Ways your Healthcare App Should Function How accessible your healthcare organization is in person and online says a lot about who you are as an operation. Your online brand is an extension of who you are in person and it’s a powerful marketing tool. Every time someone uses your healthcare app and […]

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Filed Under: Social Media, Technology

6 Tips for a Healthy Viral Healthcare Campaign

March 13, 2017 By Jaci Leave a Comment

6 Tips for a Healthy Viral Healthcare Campaign

Ways to Make your Healthcare Campaign take the internet by storm Viral in the healthcare business isn’t always a bad thing, you actually want your marketing campaigns to go viral in a big way. For a smaller brand, having a healthcare campaign take the internet by storm may seem a bit out of reach, but […]

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Filed Under: Online Reputation, Social Media, Uncategorized

Your Healthcare Brand Needs Social Branding Standards

February 20, 2017 By Jaci Leave a Comment

Your Healthcare Brand Needs Social Branding Standards

3 Ways to Develop Your Social Branding Guide Your healthcare brand has many different ways to interact with your greater community, but none is more important that social media. It’s not the way you are starting to communicate with the world, it’s the way the world communicates. Your social media may fall under general marketing, […]

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Filed Under: Branding, Social Media

Live Streaming and Your Healthcare Brand

December 19, 2016 By Jaci Leave a Comment

Live Streaming and Your Healthcare Brand

It may sound trendy, but live streaming video has made quite an impact this year. It’s on track to change the way patients, and potential patients, view your healthcare organization in the future. Video content is one tool that really gained momentum this past year, and it will only pick up more speed as people […]

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Filed Under: Social Media, Technology, Uncategorized

Should Social Media Metrics Matter?

October 24, 2016 By Jaci Leave a Comment

Should Social Media Metrics Matter?

Does measuring your social media likes and followers really affect your bottom line? Let’s find out. If I asked you what kind of impact social media has on your organization, you might reply with the number of followers, sales data, and statistics. You might cite the metrics of your social media efforts to point to […]

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Filed Under: Audience Engagement, Content, Results, Social Media, Uncategorized

5 Examples for Creating Meaningful Online Content

October 10, 2016 By Jaci Leave a Comment

5 Examples for Creating Meaningful Online Content

Use connection, originality, involvement, engagement, and creativity to develop meaningful online content.  You are a Nonprofit Healthcare Organization. And that means your mission is, inherently, meaningful. In some way, you’re working to positively impact the people you serve and your community at-large for the greater good. And you can do this with meaningful online content. […]

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Filed Under: Audience Engagement, Content, Creativity, Differentiation, Messaging, Online Reputation, Social Media, Uncategorized

How To Use Internal and External Marketing To Improve Your Healthcare Brand

July 18, 2016 By Jaci Leave a Comment

How To Use Internal and External Marketing To Improve Your Healthcare Brand

Healthcare marketing sometimes means having a conversation across many worlds. Your brand has to speak to people who have already come in contact with it, as well as those who may have never heard of it. That means simultaneously recruiting new patients, while keeping the existing ones coming back. It’s a balance, but your healthcare […]

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Filed Under: Brand Planning, Campaigns, Healthcare, Marketing, Social Media

Personalities of Social Media

June 6, 2016 By Jaci Leave a Comment

Personalities of Social Media

Being connected to a social network is essential for your healthcare organization, but far too often it is considered to be more of a chore than a helpful tool. Fortunately, each social media channel has a unique personality that can be used to your advantage or opted out of if it doesn’t suit your brand. […]

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Filed Under: Audience Engagement, Online Reputation, Social Media, Technology

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ABOUT PINPOINT FOR HEALTH

Pinpoint For Health is about how branding your Nonprofit Healthcare Organization can increase awareness, loyalty, and action. Here, you’ll find tons of original content that will teach you how to keep your organization relevant and emotionally significant to your audience. My name is Jaci Russo and I’ll help you better understand healthcare branding here at Pinpoint For Health.

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