Pinpoint For Health

Nonprofit Healthcare Branding

BRANDING FOR THE GREATER GOOD

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Health Marketing for Millennials

January 18, 2016 By Jaci Leave a Comment

health-marketing-for-millennials

Millennials aren’t new on the scene but some are new to healthcare.   They are the 18 to 34 year-old working population, who are often underestimated, but shouldn’t be ignored. They live in a connected world and expect instant access to most new technology, they are also being hailed has one of the most creative […]

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Filed Under: Campaigns, Creativity, Culture, Generational Branding, Marketing, Messaging, Online Reputation, Patient Experience, Patient Mix, Psychographics, Results, Technology, Trust

Take Back Control of Your Patient Mix

January 27, 2015 By Jaci Leave a Comment

NonProfit Healthcare Patient Mix

If your Nonprofit Healthcare Organization’s patient mix is not what you want, go to the web. We get it. Nonprofit Hospitals and Nonprofit Healthcare Providers can sometimes find themselves struggling to balance duties and reality. It’s often a dichotomy of two parts of your mission that can feel like they’re conflicting with one another — causing you […]

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Filed Under: Brand Planning, Online Reputation, Patient Mix, Social Media, Uncategorized

ABOUT PINPOINT FOR HEALTH

Pinpoint For Health is about how branding your Nonprofit Healthcare Organization can increase awareness, loyalty, and action. Here, you’ll find tons of original content that will teach you how to keep your organization relevant and emotionally significant to your audience. My name is Jaci Russo and I’ll help you better understand healthcare branding here at Pinpoint For Health.

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