If you’re in the urgent care business, you know that the competition is, literally, right around the corner.
So how can you compete with others and make people choose you? You need a branding strategy in place that will make your community stop and take notice. This can be accomplished through generational branding, differentiation and locational branding.
It’s important that you have different strategies in place to target different generations. What works to attract the Baby Boomers won’t work to attract Millennials.
Know that the 55+ generation, aka Baby Boomers, respond better to traditional values and watch the most television. And your Millennials react best to organizations who reflect their own family, religious, and community values.
Making yourself stand out from the masses is extremely important for urgent cares. In order to do this, you must extend outside your comfort zone and be different than everyone else.
Shift your public focus less on the bottom line and more on the standard of service you’re giving patients. Generations like the Millennials characteristically don’t mind spending more for better quality care. Finding out what makes you matchless from other urgent cares can also set you apart from the others.
Location, Location, Location
With many urgent cares opening their doors, odds are you’re surrounded by other competing urgent care facilities. But not to worry, there are specific marketing strategies that you can put in motion to combat this issue. For example, strategically placed outdoor signage or billboards can go a long way.
In all, generational branding, differentiation and locational marketing is the trifecta when it comes to really standing out above the masses. Listen to our FREE webinar and learn more details on how to brand your urgent care.