Recruiting the right people to represent your brand is difficult. You want someone passionate and dedicated to your mission; you want the best of the best representing your healthcare brand.
Nonprofit healthcare is a business unlike any other. You need more than just a general staff, you also need volunteers, devoted board members, and top notch medical professionals. Combing through applicants to find the people that will take your brand to the next level takes patience and a good eye, but there are a few things you should keep in mind.
More and more companies are taking to social media when making hiring decisions, healthcare should be no different. It’s hard to get a well-rounded impression of someone based on a formal interview, so browsing the applicant’s social media pages can be one way to get a feel of a person’s true personality. Remember, this person will be a direct representation of your brand in and outside of work.
Also, consider having your applicants take a personality assessment. There are many companies and programs that offer this service, and it is a great way to get a feel for the applicant’s true personality. In nonprofit healthcare, it’s essential that employees fit well with the culture of your organization and are able to carry out your true mission.
Lastly, take advantage of your community when recruiting, offer local internships. In almost every area there is a college or university with eager students looking for experience. Offering internships is a great way for students to gain first-hand knowledge and see if a medical career is right for them; it’s also a great way to see who’s right for you.
Recruiters, human resource directors, CEOs and anyone doing your hiring should be tactical and strategic in recruiting members to your team. Strong brand ambassadors are hard to come by, but worth the time and effort.