Learn how to position you and your organization as true leaders with this blog post and eBook.
Thought Leadership sounds like a buzzword that four back-to-back speakers at a conference might throw around and expect you to follow. It might as well be quarterback or low-hanging fruit. But frankly, it’s one of those things real business leaders should strive for—especially leaders of Nonprofit Healthcare Organizations.
Thought Leadership is about having an idea that merits attention. It’s also known as “visual expertise.” Here at my company, thought leadership means adding to the conversation. “The conversation” is our well of expertise and know-how about building brands. We’ve been around for 13 years and we’re still learning and growing, thanks to new ideas brought to the table by our employees. That makes us a savvier, more knowledgeable company.
If you’re in the healthcare industry, thought leadership sometimes comes from physician who pushes the hospital to innovate further and further with new equipment and better facilities. If you’re a fundraising organization, thought leadership sometimes comes from the Board Member with the vision and the drive. As a NPHO, thought leadership can effect three different sectors of your organization: new supports, your brand, and your team.
Being a thought leader means having the answers to questions your audience is asking. Position yourself as an expert and people will believe you’re an expert. Donors and supporters will come to you for your individual guidance, and eventually, you can introduce them to your organization. Use thought leadership to influence potential supporters. Impart your ideas to others.
Writing helps. I promise. Write down your ideas and share them on your organization’s blog. If you don’t have a blog, write them in the form of a white paper and share it in an eBlast. This, ultimately, will shape your brand. Because people can’t connect with you unless they know what you stand for. And being a leader means standing for something.
On the outside, Thought Leadership is about making your organization the authority, but within your organization, Thought Leadership can help “rally the troops” to get things done. It can help board/team members feel on the same page, even if you’re experiencing some internal problems (which NPHOs tend to do). It gives them something to believe in. And it gives them something to respect.
Thought Leadership is about seeing your idea through to fruition and inspiring others to believe. And isn’t that the mission of every Nonprofit Healthcare Organization?
Download our Being A Thought Leader for Your Nonprofit Healthcare Organization eBook and teach yourself how to deploy Thought Leadership in way that positions you and your organization as true leaders.