By now, we’ve heard the importance of being active online about a million times.
But balancing your online presence and your physical presence is something that we often forget about. Those two components of your brand can either help or hurt your success.
When it comes to healthcare, we’ve already begun changing our ways. With a more consumer driven market in place, we need to figure out a way to draw in those potential patients.
Studies have shown that people are more likely to buy something after testing it out; which is obvious. We would rather witness something in person first than blindly purchase it online. Retail stores have already figured out how to balance both; with multiplying stores nationwide and having an expansive online market of products.
But when it comes to healthcare, there’s no return policy if the patient doesn’t like the outcome. So the best way for you to attract new patients is having a very transparent online presence. Your online presence should represent your physical one; don’t over exaggerate and make yourself seem like something you’re not. Be honest and proud about what you do.
You can do this by creating testimonials of past patients’ success stories. Odds are, those people will be more than willing to share their stories with the world. Those testimonials can be very versatile; use them as commercials, on social media, as web ads, and display them in waiting areas on site.
In the end, an equal balance between who you are online and who you are in the flesh should be the same. Your social presence should reflect to your physical one and vice versa.
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