What do you think of when you see a pink ribbon? A red dress? What’s the first thing you associate with the “ice bucket challenge?”
Each of these campaigns were hugely successful, and have done wonders for raising awareness and helping to build their brands. Truth is, some of the most successful healthcare campaigns in recent years are actually virtual campaigns that have caught fire on-line. So, how do you get your message to go viral?
Well, to begin with, you have to have a solid plan of action to help you healthcare campaign go viral. Listed below are few tips to help get you started.
1.) Set a clear and realistic goal. Ask yourself what it is you want to achieve. What are people most passionate about? What will resonate with your audience and motivate them to action. Asking yourself these questions will ensure that you have enough interest to make your campaign successful.
2.) Define your channels of delivery. With so many options for Social Media, it’s important to pick the right one for your audience. So, figure out what they are using first. Is it FaceBook? Instagram? Twitter? Or a combination of the three? Remember, just because you may have a favorite, doesn’t mean your audience has the same.
3.) Content. Develop content that not only informs, but inspires. The goal is to engage your audience on an emotional level, so give them something emotional to grab onto and claim some ownership of.
4.) Unite People. Come up with a clever hashtag with a clear call to action to get people involved. Then, host an event that will bring people together for the cause and let them share their stories.
5.) Keep up the energy. Don’t just sit around and wait for something to happen. You have to keep driving the campaign or it will lose momentum. If you’re serious about making your campaign a priority, it has to be a footprint on everything you do.
6.) Involvement. Make sure you are encouraging people to like, share and post using your assigned hashtag. Then, you can easily connect whoever uses the hashtag to your website to drive even more traffic.
In the end, you want to make it easy and fun for people to get involved. Your call to action should be short and sweet as well – something that states the cause and gives people an opportunity to get involved. Also, be sure to set up online donations to make it simple for people to participate and maybe even a text-to-donate platform for super easy access.