Use connection, originality, involvement, engagement, and creativity to develop meaningful online content.
You are a Nonprofit Healthcare Organization. And that means your mission is, inherently, meaningful. In some way, you’re working to positively impact the people you serve and your community at-large for the greater good. And you can do this with meaningful online content.
You have a socially conscious purpose. And there’s nothing more meaningful than that. So when it comes to your Social Media efforts, your content should always be aimed at resonating with someone on a personal, emotional level — it should also be meaningful.
To combat the endless cooking videos and click-bait that plagues everyone’s Facebook feed, meaningful online content has to be created in a way that makes people want to stop and take notice. And you’re not going to get there with simple updates that only include copy. You have to add creative videos, graphics, hashtags and any other media source to grab your audiences attention.
Brands are going back to a strategy that reaches people on a deeply personal, emotional level. So as a NPHO with social media platforms, it’s important to make sure all the content you’re prepared to launch onto your followers has meaning. And although the term meaningful is inherently subjective, there are undoubtedly some aspects of meaning that are common across all digital content worth sharing. Here are 5 examples for creating meaningful online content:
1. Connection: Meaningful online content is you sharing your connection to your community. Are you sponsoring a youth summer league? How about a local 5K? Sponsorships and partnerships will definitely be worth the financial contribution.
2. Originality: Meaningful online content is showing the originality, or the culture, of your organization and it’s staff. Your staff is a direct representation of your brand; find the characteristics that makes you unique from the competition.
3. Involvement: Meaningful online content can be showing your involvement with the community. Sharing photos and tagging the organization involved can increase views to gain a larger following.
4. Depth of Engagement: Meaningful online content causes the viewer to engage with and reflect on the content being presented.
5. Creativity: This is the most important one. Because now a lot of forward-thinking Nonprofit Healthcare Organizations and physicians have cultivated libraries of their own original content, each one looking to establish their expertise online. So to stand out, you’ve got to add creative flair. The trick to making content more creative is believing in what you’re putting out there. If you’ve got confidence in what you’ve made, you’ll want to see it live long and reach people.
Find out what you want to say and make sure it aligns with one or more of these examples. It’s all about talking to your community and your followers like they matter. Because they do, you can’t function without them.
Download our Being A Thought Leader for Your Nonprofit Healthcare Organization eBook and learn about creating meaningful online content in a way that positions you and your organization as true leaders.
Don’t forget to sign up for Pinpoint For Health’s next FREE 30-minute branding webinar: How SEO Can Make Or Break Your Brand.