It’s that time of year again. And the beginning of a new year means coming up with new and improved ways to better your brand.
It’s the beginning of January and it’s time you put together a strategic plan and set goals you want to accomplish in 2017. And to do that, you need to know the most important tools and practices that will make a difference in this new year.
If you don’t already use a customer relationship management service now’s the time to start. This will help you keep track of email interaction, and help improve clinical financial and administrative outcomes. There are various systems out there, so find one that fits your budget and get started.
We know, you’re probably tired of seeing this one. But with the masses using the internet the way they do, you cannot afford any missed connections. A good SEO ranking starts with creative and meaningful content; if you don’t have this, Google will not recognize you as a reliable source.
This is sure to become a huge asset to the way you successfully advertise yourself digitally. If you’re unfamiliar with the word ‘geofencing’ you need to get familiar with it in 2017 because it’ll change the way potential patients see your ads.
Voice Command Search
Did you know that 1 in 5 searches made online are made using a voice command service, like Siri. This is important information to know because when you attach SEO to your online presence, you have to use keywords for people to find you. Consider adding key-phrases that are more conversation to target the voice command search.
Social media marketing is serious business and this past year we have seen many videos hitting our online platforms. This trend will continue into the New Year but in order to stand out, you have to be posting creative videos people are interested in. Posting digital videos to your blog is great for SEO purposes too.
Your potential patients are researching your brand, along with your competitors, before making their final decisions. Make sure these practices are being used flawlessly in order to impact those people and make them brand ambassadors for life.