Solid ways to Make Your Healthcare Blog the Center of Your Marketing Plan
If you are investing your valuable time into a healthcare based blog, you need to make sure it works in harmony with the rest of the marketing plan for your healthcare organization. You own your blog, it’s a form of social media, and you can track the success and your blog can drive potential clients. Once you decide to make your blog a priority you’ll learn there is real value in making it the center of your marketing plan.
Here are 4 things you can start now to improve your healthcare blog and make it the center of your marketing plan:
1. Strong Foundations
What’s your blog address? Make sure it has its own URL. Sometimes you might have to fork over a little cash, but the price of being professional is worth it. Also, incorporate your blog into the site of your healthcare organization, it doesn’t need to stand alone.
2. Find Your Audience
This is not just as simple as starting a blog and hoping for the best. To really make your blog a strong spoke in your marketing wheel you need to really REACH potential patients.
Do some research, and once you find the people you want to reach– picture them as your audience in each and every blog you post. A fancier term for this is creating a “marketing persona.” Someone you are “writing to” as you manage content.
3. Plan Your Content
Make a calendar with your organization’s events, holidays, etc. Then plan your content accordingly. This will ensure you always have a “hook.”
Put someone in charge. Lots of people can contribute to your blog, but make the management of the content one person’s job.
Publishing your content is not the same as promoting. Get your content in front of the right people.
- Use automatic blog delivery
- Use your social media accounts
- Ask employees to share blog content
If you get creative and aggressive you can promote your blog for free. But paying for promotion is also an option.
After committing to making your healthcare blog a priority, be sure to track your progress. Take advantage of insights offered by your chosen platform to see where you need improvement. If used the right way a blog supports every aspect of your healthcare brand and marketing plan.