A Look at SEO Trends in Healthcare for 2017
Healthcare brands have to live and grow on-line just like all 21st century businesses. Your clinic, hospital, or after-hours medical care unit can’t thrive without understanding how Search Engine Optimization comes into play. By this point in the game, everyone involved in the on-line life of your healthcare brand should have a basic knowledge of SEO, but we understand that the intricacies can be a bit difficult to master.
We have 3 SEO strategies that you can implement on content today, these will help improve SEO for your healthcare brand in 2017.
1) Accelerated Mobile Pages
Your potential and current patients are searching for you while doing other things. They are googling your location and hours from a red-light. They are logging into patient portals on your app from the waiting room. They are writing a review on your Facebook page as they walk out of the door. It all happens on the go and that’s where Accelerated Mobile Pages or AMP comes in. You want your pages to load quickly on a mobile device. AMP promotes this improved loading of web pages. Last year, Google started highlighting AMP backed pages to indicate that the page will load quickly on a mobile device.
2) Referral Traffic
Your healthcare brand is likely all over social media, just think about how much activity and engagement occurs there daily. Your services may be discovered there before a google search so it’s important to make sure all of the links potential patients are finding lead back to your site. The referral traffic generated by social media will continue to grow by leaps and bounds in the coming year.
3) Voice Searches
2016 was the first year that saw a decline in text searches and an up-tick in voice searches. You need to start thinking about how your content sounds conversationally. We write differently than we speak, searches will follow suit. To improve the SEO of your healthcare brand, think about “Where’s the closest clinic” vs “clinic in Lafayette, LA.” Voice searches are much more likely to use words like “where” and rely on GPS phone location instead of typing out a town name.
SEO changes are a direct sign of the times, which means things can change quickly. Implement these 3 strategies as soon as you can, so your healthcare brand can react to new trends that may emerge.