Tools for Metric Measuring Your Healthcare Marketing Plan in 2017
The start of the New Year is the perfect time to inject new blood into your healthcare marketing plan. As you reevaluate what works and what doesn’t, you should also consider efficiency. The more efficient you are on the business side of your Healthcare operation, the more effective you can be towards your patients. That’s where metric measuring comes in.
You may not always have time to consider the numbers game as part of your healthcare marketing plan. But looking at the metrics, knowing the data and responding to trends can greatly affect your patient satisfaction and overall bottom line.
Let’s look at 3 apps that can take the temperature of your healthcare marketing plan.
There is a reason this metric measuring tool pops up on every must-have list, your healthcare brand needs it. Google Analytics will help improve your non-profit’s online presence in measurable ways. This will enable you and your board to see what works and what doesn’t from a variety of data points.
Simply Measured offers social media analysis and monitoring across multiple platforms. So even if your social media department consists of one woman sitting in a dark room, this will greatly improve performance. Instead of gathering insights site by site this tool does the legwork for you. A big plus for non-profit Healthcare organizations is the ability of Simply Measured to offer interrogation of the data in customizable formats. This makes the numbers easier to present to a large number of decision makers.
Woorank lets you look at the data generated by your website and SEO. This is huge for your Healthcare brand. You need to know how you are performing online so you can improve your patient care experience. Even just knowing where you fall in an online inquiry can greatly improve the way patients find you in general. This metric measuring tool also creates reports that you can easily share with your team and board.
2017 will mostly likely be a hectic year for your Healthcare organization. Changes could be on the horizon, so be sure the numbers part of your marketing plan are easy to read. These 3 apps are a great way to get started.