In the past week and a half, Louisiana has seen intense flooding resulting in so many homes and businesses’ damaged or lost.
It’s hard enough to watch tragedy strike on our televisions, but it’s heartbreaking to see family and friends suffer in your own community.
It’s in times like these when the true meaning of community is tested. It’s when neighbors are helping neighbors carry debris from their homes, and strangers are helping strangers wash clothes and supply hot meals.
As a healthcare organization, your brand is the strongest tool you have. Don’t let it waver in light of a crisis. Here are three ways to keep your brand, your team and your community safe.
- Have a Plan
Developing a crisis management plan is a proactive practice for managing future problems. Here, you’ll outline roles and communication tactics for senior leaders and staff, from spokesperson delegation to policies for speaking with the media. The goal is to prepare your team so that no one reacts defensively and everyone is versed in the appropriate response techniques.
- Be Transparent
Being transparent and open with your patients and community is key to keeping your head above water. It’s important to let the public know that you are working through the tragedy and trying to help out where you can.
- Use Social Media
After an incident, many of us will turn to social media for answers. So the best thing for a healthcare organization to do is address the issue and start crafting thoughtful, honest status updates so people know you’re doing your part. This is also a great way to ask for volunteers to help with your plan of action.
Maintaining your healthcare brand in a crisis is immeasurably important because your brand and the reputation you’ve worked so hard to uphold is pretty much all you’ve got.